Related Careers
The following careers are directly or indirectly related to the study of this major. Click the job title to learn more about it. To search for more career options, visit OnetOnline.org.
Digital and Social Media Business Applications
Digital and Social Media Business Applications co-major (available as second major only for students in Kelley)
This co-major provides a blend of conceptual and analytical approaches that will engage students in critical thinking as well as data-driven decision-making on this important topic. Four broad areas are emphasized:
- Provide students the conceptual background and tools underlying search engine optimization, search engine marketing, online advertising, web analytics, email marketing, and social media
- Enable students to develop hands-on skills in using different data sources to make business decisions for customer acquisition, targeting, and relationship management
- Introduce students to tools for leveraging network resources and using large data sets for social network analysis, sentiment analysis, and web analytics
- Provide exposure to the legal, privacy and ethical issues with respect to data gathered in the digital and social media environment
For more information about this field, visit the departmental website, and for detailed infromation about degree requirements, view the Kelley School of Business Academic Bulletin
https://kelley.iu.edu/programs/undergrad/student-life/index.html
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Academic information
University Division's Explore Programs tool is the place to go for academic information about any IUB major, minor, or certificate.
Open in Explore ProgramsCareer Interests
John Holland developed a theoretical framework consisting of six general themes that describe broad areas interest relating to self and the working world. If you are interested in discovering your career interests, visit our Learn more about yourself page to learn about the Strong Interest Inventory.
This major consists of the following themes:
- Investigative
- Social
- Enterprising
Related Skills
Below is a sampling of skills related to this major mapped from the Skillscan Driver Assessment. The SkillScan assessment provides a simple 3-step process to help you learn about your strengths and weaknesses, the skills you enjoy and want to use in a career and those skills needing development. Consider taking the SkillScan assessment to better understand your skills as it relates to majors at IU.
Analytical
- Analyze
- Research
- Manage Data or Records
Relationship Skills
- Collaborate
- Serve Clients and Customers
- Demonstrate Social-Cultural Sensitivity
Communication
- Write
- Sell
- Promote
- Persuade
Management or Leadership
- Set Goals
- Envision
- Manage Projects
Creative
- Create Images
- Visualize
- Design
Student Organizations
Sample Resume
Career Guides
Our unique IU Career Guides offers the A-Zs of each field’s preferred educational backgrounds, as well as employment opportunities and insider tips, industry-related interview questions, and a lot more. Below are related career guides for this major.