Marketing, advertising, and public relations is a field focused on the creation, management, and implementation of a message or brand from an organization to its constituents. The positions in this field aim to persuade a targeted constituency about specific products, messages, goods, or views. They are often charged with maintaining or developing a positive relationship with the public.
Career Guide
Meet with a Career Coach
Discuss your interests in this field further with a career coach!
Designing your major
Your major may be indirectly or directly related to your career choice, and it’s only one of many pieces to finding a good career fit. There are many majors that are related to marketing, advertising, and public relations here at IUB.
Kelley School of Business
- Digital and Social Media Business Applications (co-major)
- Entrepreneurship and Corporate Innovation
- Marketing
- Marketing and Professional Sales
- Professional Sales
Luddy School of Informatics, Computing, and Education
- Data Science
- Informatics (see cognates)
Eskenazi School of Art, Architecture, and Design
- Comprehensive Design
- Merchandising
- Studio Art
School of Public Health
- Sport Marketing and Management
- Tourism, Hospitality, and Event Management
Learn about careers in the field
- Advertising and Promotions Manager
- Advertising Sales Agent
- Agents and Business Managers of Artists, Performers, and Athletes
- Art Director
- Business Intelligence Analysts
- Editor
- Graphic Designer
- Marketing Manager
- Market Research Analyst
- Photographer
- Public Relations Specialist
- Search Marketing Strategist
- Special Effects Artist/Animator
- Statistician
- Writer
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Learn through experience
Join a student organization
Student organizations can help us clarify our interests and build experience. Here are a few ideas of organizations in this area:
Volunteer Opportunities
Volunteering in the community has many benefits for the community and for your personal and professional development. How can you use your knowledge and skills to make a difference?
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Keep exploring
There are many ways to explore careers, through research, gaining experience, and talking with other people. Your career coach is here to mentor you and help you find ways to explore that fit you best.